For the College Football Hall of Fame, I create social media content across a wide range of formats, from event coverage and photography to concept development and social-first video.

I capture content at events and experiences hosted by the Hall, including Football Fan Free Day and the Art Bridges exhibit opening, while also developing recurring content series such as Artifact Breakdown series with the Hall’s historian.

I also create content around major events happening throughout Atlanta. During the FIFA World Cup, for example, I captured content at FIFA Fan Fest while highlighting the College Football Hall of Fame’s proximity to the festivities and giving audiences a reason to visit.

This client has been a great opportunity to experiment with the range of social media content creation while staying consistent with the Hall’s brand. My work spans iPhone and professional camera footage, high-quality photography, planned concepts, and more spontaneous, social-first content that requires quick creative decisions and execution. It has allowed me to build a flexible approach to content creation while maintaining a consistent visual style and brand voice.