For Luzianne Tea, I captured content for the Gallons for Good campaign, a community-focused initiative built around the brand’s Sip Easy Tour. Throughout the tour, Luzianne served tea samples and tracked every sip, with a goal of donating one musical instrument to a community in need for every 1,000 sips.

I captured content across multiple moments of the campaign, helping tell the story from the initial events through the campaign’s impact. The first event was a Tiny Desk-style concert featuring St. Paul and the Broken Bones, where I captured social content from the event and performances. The following day, I continued capturing content at Atlanta’s Porchfest, including the Sip Test videos that were later used across social.

I also captured the final stage of the campaign at a musical instrument drop-off at an Atlanta-area school. From that event, we created a Reel highlighting the donation and showing the tangible impact of the Gallons for Good campaign.

Together, these pieces helped showcase the campaign as more than a product activation, telling the story of the people, experiences, and community impact behind the brand.