PackTrack

I designed a full brand kit and supporting materials for PackTrack, a conceptual outdoor mapping service for adventure enthusiasts. The goal was to create a visual identity that felt clean, simple, and deeply connected to the outdoor experience. As an outdoor enthusiast myself, I wanted the branding to resonate authentically with people who seek adventure.

I began by exploring the brand’s intended personality: geometric, minimal, and grounded in nature. I imagined the feeling of reaching a mountain summit at sunset after a long, challenging hike. To capture that atmosphere, I used the color dropper tool on a photo of a real sunset, building a palette that felt both organic and fresh.

For the logo, I sketched several concepts and ultimately landed on a geometric “P” that also resembles a mountain peak, symbolizing both the brand name and its purpose. This duality helped reinforce the brand’s connection to exploration and direction.

With the brand identity established, I applied it to various products, including a promotional billboard and a mock interface design for PackTrack’s explore page. I used Adobe Illustrator and Photoshop to build the branding system and visuals, and Adobe XD to bring the digital experience to life.

Initial concept sketched and final logo design.

Learning and Improving!

Fun fact: PackTrack was one of the very first design projects I ever worked on and one of my first experiences using Photoshop and Illustrator. I had so much fun creating it at the time, but when it came time to build my final portfolio, I knew I could push the work further.

Here’s a comparison between my original billboard and the updated version created 2 years apart. I’m always looking for ways to grow and refine my skills as a designer.